pouyan Holding was established in 2013 with the aim of developing specialized brands in the fields of electronics, home appliances and communication technologies. We believe that quality, innovation and honesty are the three main pillars of building lasting brands. With integrated management, continuous research and development and a precise understanding of the needs of the Iranian market, this holding company has developed two brands, Homex and Nicotel, as its operational arms
pouyan Holding was founded in 2013 to build specialised, category-focused brands across Iran's electronics, home-appliance, and communications markets. Quality, innovation, and honesty are the three commitments every brand under our roof is measured against.
Integrated management and a close reading of the Iranian market have shaped two operating arms — Hommex in home appliances and Nikoutel in mobile technology — each built to their own category's standard, backed by the same holding-level rigor.
Each brand carries its own identity and roadmap — united by the same testing standard before anything reaches a customer.
Nikotel is a trusted importer and distributor of mobile phones, accessories, and smart devices. Through an extensive wholesale and retail network, partnerships with authorized retailers, and the dedicated Nikotel Warranty service, the brand delivers a reliable and professional shopping experience.
Smartphones, tablets, power banks, headphones, and wearables, all backed by trusted after-sales support.
Hommex is a specialized home appliance brand built on the principles of minimalist design, engineering excellence, and a user-centered approach. The brand is committed to delivering products that combine lasting quality, thoughtful design, and an intuitive, enjoyable user experience.
From air conditioners to future home appliance innovations, Hommex is dedicated to setting new standards for quality, comfort, and reliability in homes across Iran.
Pishro Electronics Faraso established in Tehran.
Home-appliance arm begins with air conditioning.
Mobile & digital-product distribution begins.
Nationwide after-sales service programme launches.
Every Hommex and Nikoutel product moves through multiple stages of testing before it reaches the market — performance, durability, safety, packaging, and real-world experience — reviewed in full before anything ships.
pouyan Holding works with an extensive network of manufacturers, importers, distributors, retailers, and technology companies across Iran — from Hommex's appliance retail partners to Nikoutel's mobile and smart-tech channels.
Interested in partnering with a professional, forward-thinking holding company? We'd welcome the conversation.
Discuss a partnershipQuestions about a brand, a partnership, or general information — our team reviews every inquiry personally and responds promptly.